{"id":826,"date":"2025-05-11T23:31:06","date_gmt":"2025-05-11T20:31:06","guid":{"rendered":"https:\/\/textiles.aalto.fi\/nn\/?post_type=student&p=826"},"modified":"2025-05-13T19:18:55","modified_gmt":"2025-05-13T16:18:55","slug":"juulia-jamsa","status":"publish","type":"student","link":"https:\/\/textiles.aalto.fi\/nn\/student\/juulia-jamsa\/","title":{"rendered":"Juulia J\u00e4ms\u00e4"},"content":{"rendered":"\n
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Juulia J\u00e4ms\u00e4<\/h2><\/div>\n\n\n\n
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(MA)<\/p>\n<\/div>\n<\/div>\n\n\n\n

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LIFESPEED LIFESTYLE<\/strong><\/h2>\n\n\n\n

This work studies branding and concept creation through textile design. Lightspeed Lifestyle is a concept for a running community, Juoksut, founded in 2023 by siblings Juulia and Jaakko J\u00e4ms\u00e4. It is about creating an inclusive culture in running, hosting weekly runs, currently for hundreds of people weekly, by a team of 15 leaders. Lifespeed Lifestyle is a team effort. The success of Juoksut is due to its visual and brand identity. Textile design, merchandising and social media enhance the unity in running.<\/p>\n\n\n\n

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COLLABORATION
Visual identity, brand and content: Jusa Annevirta, Henrik Aikio, Emma Tahvanainen and Justus Arvelin<\/p>\n\n\n\n

ADVISORS
Markus Joutsela, Maarit Salolainen<\/p>\n\n\n\n

SUPERVISOR
Maarit Salolainen<\/p>\n<\/div>\n\n\n\n

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(IG)
@\u2009jamsa.j
@\u2009juoksut<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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