Pirita Lauri

EXTRACT, Concept for a Coordinated Print Collection for Mass Customization
MA Thesis, Fashion and Collection Design
2017

This thesis was a part of the DigiPrintNetwork research project

A Coordinated Print Collection for Mass Customization

This thesis tackles the still quite unexplored intersection of coordination and customization in the context of printed textiles. My concept engages the customer in co-design, but ensures aesthetic brand consistency of the print through designer-led coordination.